Natural American Spirit

Managed numerous projects collaborating with internal creative agency.

Developed segmented customer loyalty and acquisition programs to drive the industries most engaged adult tobacco user base.

Refreshed flagship Natural American Sprit packaging to create deeper more engaging touchpoint for adult tobacco consumers.

Developed innovative new sustainably sourced paper liner to replace traditional foil, which would make Natural American the first tobacco product with 100% recyclable packaging in the US market.

  • For Santa Fe Natural Tobacco Company
  • Type Direct Mail, Loyalty, Acquisition, Engagement, Email Packaging, Innovation, Sustainability

Full Page Core Styles Magazine Ad

Full Page U.S. Grown Magazine Ad

Half Page Magazine Insert

FSC Sustainable Paper Inner Liner

Natural American Spirit Full Flavor Packaging

Self-mailer Loyalty Campaign

Postcard Engagement Campaign

Competitive Mailer

Smoker Stories Email

Smoker Stories Mailer

On Pack Cards